Every move your market makes.
Read weekly.
RheaIQ watches your competitors' pricing, catalog and positioning pages, and sends you one short brief a week covering what actually changed.
Stop checking ten competitor sites by hand.
RheaIQ checks every tracked page and collects the changes worth acting on: a price cut, a new product, a stock-out. Once a week, they're written up in one short brief.
Line-level catalog and price diffs
See the exact before-and-after of a price or product change, so you can react while it still matters.
Segment-wide trend lines
See when a pricing or promo move by one brand becomes a pattern across your whole category.
Stocking & availability shifts
Know when a competitor sells out, so you can capture the demand they just left on the table.
Category snapshot table
One glance tells you who moved and by how much, no digging through ten browser tabs to find out.
Positioning & claims
How competitors describe their products and which claims or offers they lead with, tracked over time so a repositioning doesn't slip past unnoticed.
For teams without a research department.
RheaIQ is for DTC brands who need to know what their market is doing, without hiring someone whose full-time job is finding out.
No one's watching competitors full-time
You're the founder, the marketer and the ops team. Checking ten competitor sites by hand isn't happening every week, so most changes slip past you.
You want a segment, not a subscription to noise
You don't need a general market research tool. You need the handful of pricing, catalog and positioning moves that actually affect your category.
You're not ready for an analyst's salary
A go-to-market decision shouldn't require a competitive intelligence hire. One weekly brief gives you the same visibility for a fraction of the cost.
Signals over time
Every tracked change lands on the timeline the day it's detected: three signal bands, one continuous read of segment activity that grows week over week as far back as we've been watching your segment — up to 12 weeks.
A week of changes, in one table
This is a sample excerpt from a weekly brief: every change worth knowing about, from across your tracked segment, in one place.
| Date | Brand | Signal | Change |
|---|---|---|---|
| Aug 17 | Northvale Labs | Pricing | -12% on a core product |
| Aug 17 | Verity Foods | Catalog | 3 new products listed |
| Aug 16 | Halden & Co. | Positioning | Homepage headline rewritten |
| Aug 15 | Pryce Athletics | Stock | Flagship item sold out |
| Aug 14 | Kestrel Supply Co. | Pricing | Bundle discount introduced |
| Aug 13 | Aureus Nutrition | Catalog | Product line discontinued |
| Aug 12 | Northvale Labs | Positioning | "Clinically studied" claim added |
| Aug 11 | Verity Foods | Stock | Back in stock, 3 products |
One weekly brief covering the competitors you choose.
- Up to 15 monitored companies
- Weekly brief
- Segment-wide signal synthesis
- Pricing, catalog & positioning coverage
- Unlimited team members on the brief
- Cancel anytime
Which pages do you monitor?
How often is the brief delivered?
Can I add or remove competitors later?
What if nothing meaningful happened this week?
See it for your own segment.
Tell us who to watch and we'll send back a sample brief for your segment.