00 / MARKET INTELLIGENCE

Know when your competitors change prices, promotions or products — without checking their stores manually.

RheaIQ watches your competitors' pricing, catalog and positioning pages every day. You get one short brief a week covering what actually changed, and an email the same day when something big moves.


01 / WHAT GETS READ

Stop checking ten competitor sites by hand.

RheaIQ checks every tracked page and collects the changes worth acting on: a price cut, a new product, a stock-out. Once a week, they're written up in one short brief.

Line-level catalog and price diffs

See the exact before-and-after of a price or product change, so you can react while it still matters.

+ "Recovery Blend 500g" $34.00 → $29.00 - "Recovery Blend 500g, Limited" + "Subscribe & Save" badge added

Segment-wide trend lines

See when a pricing or promo move by one brand becomes a pattern across your whole category.

Stocking & availability shifts

Know when a competitor sells out, so you can capture the demand they just left on the table.

Category snapshot table

One glance tells you who moved and by how much, no digging through ten browser tabs to find out.

BRAND DELTA Brand A -14% Brand B +6%

Positioning & claims

How competitors describe their products and which claims or offers they lead with, tracked over time so a repositioning doesn't slip past unnoticed.


02 / WHO IT'S FOR

For teams without a research department.

RheaIQ is for DTC brands who need to know what their market is doing, without hiring someone whose full-time job is finding out.

No one's watching competitors full-time

You're the founder, the marketer and the ops team. Checking ten competitor sites by hand isn't happening every week, so most changes slip past you.

You want a segment, not a subscription to noise

You don't need a general market research tool. You need the handful of pricing, catalog and positioning moves that actually affect your category.

You're not ready for an analyst's salary

A go-to-market decision shouldn't require a competitive intelligence hire. One weekly brief gives you the same visibility for a fraction of the cost.


03 / COVERAGE

Signals over time

Every tracked change lands on the timeline the day it's detected: three signal bands, one continuous read of segment activity that grows week over week as far back as we've been watching your segment — up to 12 weeks.

PRICING CATALOG POSITIONING
FIG 3.1 / SEGMENT SIGNAL DENSITY, ROLLING WINDOW

04 / A REAL BRIEF

One change, before and after

This is what a single signal looks like. Not a summary of it — the change itself, with the number.

BUBS Naturals · Sep 3, 2026 · Pricing
Creatine Monohydrate
$34.40  →  $30.07  -13%
First price decrease we recorded on this product. Two other brands in the same segment deepened discounts in the same week, which may indicate broader promotional pressure in collagen and creatine rather than a single brand's move.

A week of changes, in one table

Every change worth knowing about, from across a tracked segment, in one place. The rows below are real, from wellness and sports-nutrition brands monitored during August and September 2026.

Date Brand Signal Change
Sep 55% NutritionPricing$49.99 → $39.99 (-20%)
Sep 3BUBS NaturalsPricingCreatine Monohydrate, -13%
Sep 1KraveBeautyPricingSkin-Soothing Serum, $28.00 → $29.00
Aug 27NaturiumPricingThe Glow Getter Bundle, -5%
Aug 26Experiment BeautyPricingHydrating Barrier Serum, $28.00 → $46.00
Aug 25KagedCatalogPre-workout SKUs removed from catalog
Aug 24Great Lakes WellnessPromotionSubscription incentive replaced with bundle savings
Aug 19Vital ProteinsPositioningNamed Official Collagen Partner of the US Open

These are companies RheaIQ monitors, not RheaIQ customers. Every change above was detected on a publicly available page.


05 / PRICING
STANDARD PLAN
$99/ month
Billed annually at $1,020/year

Weekly intelligence, with immediate alerts when something important happens.

  • Up to 15 monitored companies
  • Weekly brief covering the competitors you choose
  • Same-day alerts on major price, promotion, launch or stock moves
  • Segment-wide signal synthesis
  • Pricing, catalog & positioning coverage
  • Unlimited team members on the brief
  • Cancel anytime

06 / FAQ
Which pages do you monitor?
Pricing pages, product listing pages, and core marketing pages for the competitors you register, up to 15 monitored URLs in total, chosen with you during setup.
How often is the brief delivered?
Once a week. Scraping and analysis run continuously behind the scenes, but the brief itself is assembled and released weekly so it stays a single, digestible read.
Can I add or remove competitors later?
Yes, at any time. Newly added competitors appear in the following week's brief once a baseline snapshot has been captured.
What if nothing meaningful happened this week?
Then the brief says so. We'd rather send a short, honest update than pad it with noise to look busy.